florida congressional campaign marketing consulting

About the Company

Tom Wells ran a Central Florida congressional campaign for the 3rd District. With a PhD in Theoretical Physics, Tom has spent his life advancing the science field. Now, he’s looking to advance his community with his run for Congress.


OBJECTIVES

  • Increase campaign awareness, as well as the campaign’s online presence and engagement.
  • Generate copy that effectively described Tom’s goals and objectives to voters
  • Design and develop a fully responsive solution backed by WordPress CMS and PayPal Integration for donation functionality

REQUIREMENTS

  • Website Design
  • Custom WordPress
  • PayPal Integration
  • SEO & Analytics
  • Mobile Accessibility
  • Social Media Marketing
  • Brand Positioning

PHASE ONE:
Getting to Know Tom Wells

When Tom Wells approached us, the local Florida congressional campaign had filed the paperwork to run just hours beforehand. He knew he needed to hit the ground running and online marketing was a necessity. Even more so, he needed volunteers to help run this grass root campaign, which is where we came to assist.

By attending campaign events, meetings with Tom and his closest advisors, we were able to work with the campaign to formulate a solid marketing strategy. One that would aid voters in getting to know Tom, as well as how he would be able to effectively change the community.


PHASE TWO:
Brand Requirements & Design Concepts

Since Tom Wells campaign was just starting out, we wanted to ensure all of his digital media and branding made a serious splash upon launch. This is why we focused on getting to know Tom, his objectives and his goals for his community. By doing so, our team was able to effectively develop exactly what Tom needed to get his congressional campaign off the ground.


PHASE THREE:
Putting It All Together

Although politics is often a touchy subject, taking the time to understand each candidate’s platform is essential. For this reason, it’s important to us at Cleverly Creative to ensure each politician is provided a chance to state his case to all voters. Now, any voter in Florida’s 3rd District can easily look up Tom and quickly gain an understanding of his beliefs and principles.

The newly design and developed website and marketing efforts for Tom Wells’ congressional campaign encompasses everything that Tom stands for and more.

Visit Completed Site

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